The Future Lab.

The future, created.


Expertly facilitated, we combine market research and professional networking with key industry and company stakeholders, revealing knowledge about trends, enshrining key stakeholder demands and needs. This enables the future to be built and how to meet the future with the right solution.


By building a network and involving its members in round-table discussions on relevant topics, clients

gather critical information while establishing trusted relationships with targeted participants. You gain a network of ambassadors, providing you with unique opportunities to continuously test concepts and

hypotheses, or just ask a quick question.


The Future Lab keeps you in the loop with the market and empowers you to work towards the future that holds the most profitable outcomes.

You've got the ambition.

We've got the fuel.

Our craft works for ambitious companies needing world-class RESEARCH, STRATEGY and CREATIVE. Each discipline we offer is proven to be a brutally effective way to make a business more globally competitive than traditional advertising services and models. Proof? Ask our clients.

Prosperity through research comes from a global capability to deliver you marketable insights, sales leads and create the future together with key stakeholders in your industry.


Using research, along with leading strategic marketing communication, provides a 'true North' to steer your assault on markets and competitors.

We don’t do advertising. We incite movements of people who are touched and engaged with your brand and pay for your offer.



A true global village: Over 60 highly qualified researchers, from 30 different nationalities means that 75% of salaries are paid to foreign nationals from Stockholm.

Questions answered

by the future lab

  1. What does the value chain for new products /applications / solutions look like?

  2. Who are potential clients and business partners?

  3. What commercial potential do these products offer?

Benefits delivered

by the future lab

  • Form a strong and long-lasting network with important stakeholders throughout the entire value chain
  • Increase strategic communication with key stakeholders and gain knowledge about their expectations and requirements
  • Create an 'open innovation' atmosphere focusing on future trends and opportunities that leads to enhanced knowledge about the future
  • Create speedy access to the actors of the value chain for testing of new products, services, distribution concepts, design ideas etc.
  • Raise awareness and show the market that you are a front runner in the industry. The Future Lab network will reward you with positive word-of-mouth.

Winning strategies generate an unstoppable purpose that leads to somewhere incredible.

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.”

That’s why we love JFK’s moon speech because an audacious goal was brilliantly communicated and executed for a nation to generate massive multiplier benefits. To achieve that for your company, our strategies are blue-prints to incite movements for internal audiences, so they know the goal and yearn to contribute.


Let’s make competitors rue the day we co-conspire to tear into market share and disrupt business as usual.

Get your dose of inspiration here. Listen to the original recording and try to suppress the goosebumps.

Forget advertising. Let's conspire to create a movement.


Movements are created by people sick of the old or inspired by something new. A movement infects people to belong to something, and for those people to inspire others to join too.


What any form of movement has in common, is that the attraction for people to join comes from gaining something different that has significant meaning to them. That’s why we avoid calling ourselves an advertising agency, and prefer the more accurate, Conspirator for Prosperity™.


Prosperity comes from generating a movement of people who desire your brand and pay handsomely for your offer. We are channel and media agnostic. We don’t instantly think advertising because advertising yells at people. We ask ourselves, “how do we amp the desirability of the client, so that more people fall in love with them?” It’s not about yelling, it’s about engaging and connecting on a human level, regardless if that human is a skillful engineer, powerful CEO or a consumer.

Mihell & Lycos is an international marketing communications agency, with offices in Adelaide, Australia and Stockholm, Sweden. Our clients (a.k.a. co-conspirators) and their operations demand our world class marketing communications expertise in this world of accelerating change. We ensure our co-conspirators are the disruptors, not the disrupted.


If you have the ambition to become or remain globally competitive, then let’s conspire for prosperity's sake.

47 Harrow Road, St Peters, South Australia

+61 8 7070 2749


Humlegårdsgatan 20, Stockholm, Sweden

+46 703 399 775