Mihell & Lycos is your conspirator for prosperity.


The international strategic marcom agency, making companies globally competitive with insightful research, intelligent strategy and campaigns. We make brands, and what they offer, incredibly desirable. This goes beyond advertising. We inspire movements.

You are either globally competitive. Or you’re awaiting your demise.


We want to work with companies who are globally competitive, or plan to be.


We conspire with clients to ensure their brands, marcom strategy, communications and sales capabilities are world class. Mediocrity with brands, marketing communications and sales is not an option. Global competition dispenses with the weak faster than ever before, and it’s only going to get meaner.

Does your marketing scare your competitors?


As your conspirator for prosperity, we seek every advantage to inspire your business to grow, and in doing so, unleash pain on anyone fighting for the same buck.  If your competitors don’t fear or at least, respect your marketing, then what good is it? You want competitors to dread the loss of their market share, while you gain better profits and ultimately, force them to face you as a stronger opponent.

Perceived value is the key that unlocks outrageous fortune.


People buy what they desire and if that level  is high enough, people pay handsomely. We exploit this human trait for you, tapping into the buyer’s motivation with anthropological research and understanding. We then create communications, based on intelligent strategy, which incites real engagement; something that simplistic advertising cannot capture.


Holland, March 1637.

Some single tulip bulbs sold for more than 10 times the annual income of a skilled craftsman, thus “tulip-mania” became the first recorded speculative bubble in history.

Mihell & Lycos is an international marketing communications agency, with offices in Adelaide, Australia and Stockholm, Sweden. Our clients (a.k.a. co-conspirators) and their operations demand our world class marketing communications expertise in this world of accelerating change. We ensure our co-conspirators are the disruptors, not the disrupted.


If you have the ambition to become or remain globally competitive, then let’s conspire for prosperity's sake.

47 Harrow Road, St Peters, South Australia

+61 8 7070 2749


Humlegårdsgatan 20, Stockholm, Sweden

+46 703 399 775