How to create a new industry leader from scratch.

With Seeley International, we launched the Climate Wizard air conditioning system into a totally unexpected industry – wine barrel storage.


The results were a rapid transformation of wine makers from being sceptical about mechanical cooling, to an informed movement of customers.

"Mihell & Lycos has provided fresh insights and energy to our marketing efforts. They consistently generate innovative proposals appropriate to our requirements, and then drive their effective execution. We see them as a valued member of our team.”



Group Managing Director, Seeley International


Mihell & Lycos is an international marketing communications agency, with offices in Adelaide, Australia and Stockholm, Sweden. Our clients (a.k.a. co-conspirators) and their operations demand our world class marketing communications expertise in this world of accelerating change. We ensure our co-conspirators are the disruptors, not the disrupted.


If you have the ambition to become or remain globally competitive, then let’s conspire for prosperity's sake.

47 Harrow Road, St Peters, South Australia

+61 8 7070 2749


Humlegårdsgatan 20, Stockholm, Sweden

+46 703 399 775