Our mission is as clear as it is simple:

To conspire with you to generate prosperity.

As your conspirators, we crank up your every strength to make you as desirable as possible in the market. We seek the downfall of your competitors to give you an unfair advantage. We never want our customers to be in a fair fight – advantage YOU. The power of communications and brands is there to generate movements and hurt competitors, not just ‘inform.’


Our leadership team are internationalists, each with decades of global marketing communications. We understand complex sales environments, business models, strategic issues and how to influence the psyche of buyers and decision makers.


We all share a relentless belief in the unreasonable power of creativity to improve business and society.

Meet your conspirators for prosperity.

Kimon Lycos

Anette Eng

Martin Kubu

Senior Account Manager for research

Managing Director specialising in marcom strategy and creative

CEO of Opticom Incite, specialising in marcom strategy and creative

Sandra Ludvigsson

Account Management for marcom

Pier Stamatogiannis

Senior Copywriter

Mikael Selling

CEO & partner of Opticom Incite, specialising in research

Michael Ziersch

Lead for design & web development

Emma Hackett

Lead for production and social media

Mihell & Lycos is an international marketing communications agency, with offices in Adelaide, Australia and Stockholm, Sweden. Our clients (a.k.a. co-conspirators) and their operations demand our world class marketing communications expertise in this world of accelerating change. We ensure our co-conspirators are the disruptors, not the disrupted.


If you have the ambition to become or remain globally competitive, then let’s conspire for prosperity's sake.

47 Harrow Road, St Peters, South Australia

+61 8 7070 2749


Humlegårdsgatan 20, Stockholm, Sweden

+46 703 399 775