How to disrupt a mature market with something disturbing.
Waterproofing is a trade that has minimal engagement from those involved in it and products are considered to be a commodity. So rather than talk product, we gripped imaginations by highlighting potential health risks with competitive products. This way the Gripset waterproofing range engaged a generation of waterproofers who discovered a non-toxic way to ply their trade, generating a lot of sales.
"Mihell & Lycos has become a trusted and valued partner to take the business to another level of performance.”
Managing Director, Gripset Industries
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Mihell & Lycos is an international marketing communications agency, with offices in Adelaide, Australia and Stockholm, Sweden. Our clients (a.k.a. co-conspirators) and their operations demand our world class marketing communications expertise in this world of accelerating change. We ensure our co-conspirators are the disruptors, not the disrupted.
If you have the ambition to become or remain globally competitive, then let’s conspire for prosperity's sake.